The product line launched on the occasion of Tet 2022 by Trung Nguyen Legend inspires users, especially young people to live actively, awake, and responsible for themselves and the community.
Over the past time, under the impact of the pandemic and environmental changes, many young Vietnamese people have gradually paid more attention to sustainability, social responsibility and building a more active lifestyle. The most obvious manifestation is through their consumption trends.
Huy Nam, 30 years old, an office worker in Hoan Kiem district, Hanoi said that in the past time of isolation, it was the first time he saw such a low-smog Hanoi. “It reminds me that we are treating the environment badly. Instead of indiscriminately using plastic cups and straws, I bought myself a thermos that can be used many times.” Nam said.
McKinsey’s report at the end of 2021 with the title “The new look of Vietnamese consumers” pointed out that consumers are more interested in products that represent a “conscious lifestyle”.
According to a Vietnamese consumer survey, 91% of respondents said they are aware of and engaged in a conscious lifestyle. The figure is 86% in Indonesia, 73% in Thailand, and 75% in Malaysia. Notably, 84% of Vietnamese respondents to the survey said that they are willing to pay higher prices for products that represent a conscious lifestyle.
Catching up with the change of consumers, brands have quickly changed their products as well as their approach to customers to match new consumption trends, thereby contributing to building a responsible lifestyle for consumers. self and community. Right at the beginning of 2022, messages of love – aspiration from big domestic brands are well received by consumers, especially young people.
For example, Trung Nguyen Legend, welcomes 2022 with the message “Coffee Lifestyle – Successful Lifestyle – Mindful Lifestyle” with a new product system launched, showing the enthusiasm to accompany young people in their journey. search for success and happiness.
The most prominent is the Philosopher – Artist – Warrior Mind set with the combination of Trung Nguyen Legend coffee products and the stories of great people bringing sublimated energy, evoking the hidden potential in people. each person to wake up, assert themselves.
According to Trung Nguyen Legend’s representative, the “Spririt of Philosophy – Hemingway” product set is a combination of Success 8 roasted coffee beans and the story of the great American writer, Ernest Hemingway – who gave up everything favorable conditions of the family background to contribute to human peace – contains the spirit of daring to commit to pursuing passion. The “Spririt of Philosophy – Vitruvian” product set inspired by Leonardo da Vinci’s painting “The Vitruvian Man” combined with Legend coffee brings inspiration to young people on the journey of understanding. themselves to choose, pursue the ideal. Meanwhile, “The Spirit of Philosophy – Creativity” chooses Michelangelo’s painting “God created Adam” in the 16th century as a symbol of coffee combination. Creation 8 will be a gift for those who are rich in ambition and passion. Creative passion and dare to surpass yourself. Particularly, the Warrior mind set – Warrior is inspired by the qualities of Napoleon Bonaparte – a French general, genius in science and military art, spreading the warrior spirit and aspiration to succeed in life. each person.
On this occasion, Trung Nguyen Legend also introduced a set of Zen Coffee products with the names Awakening – Aspiration – Strength – Breakthrough – Wealth to evoke the inner strength of each individual on the journey of pursuit. successful lifestyle. At the same time, the product set of three coffee civilizations Ottoman – Roman – Zen, after researching the quintessence of the world coffee cultural heritage, combining processing technology and modern barista art, also introduced new products. coffee lover and enthusiast.
The youthful design style, in line with the consumption trends of young people, brings messages to urge each individual to return to their own aspirations, awakens hidden strength and creativity to commit. Pursuing a successful and happy new lifestyle, Trung Nguyen Legend’s new product sets have been well received by consumers.