Posted on Feb 17, 2019 2021 at 7:46Updated Feb 17, 2019 2021 at 7:52
Almost three months of closure in total, a 25% drop in the new car market… The 2020 financial year has been trying for car dealerships. But the years to come promise to be just as formidable, due to a profound change in the sector, which some distributors are afraid of paying the price. The profession ” will be subjected in the future to multiple tensions and pressures which may weaken it further “, Advanced at the end of October an ICDP study carried out on behalf of the National Council of the professions of the automobile (CNPA).
In the short term, the main threat comes from the desire of manufacturers to develop sales of new cars directly via the Internet. After Tesla, which paved the way, PSA was very active last year to develop an online customer journey from A to Z, in particular in order to limit the impact of containment measures, and focus on a sales channel that brings him better margins.