The trend of welcoming Tet ‘green’ in the new normal


Supporting community activities and protecting the environment is how many people plan to live “greener” during this year’s Tet holiday.

Pursuing a green lifestyle since Covid-19 appeared, Thao Uyen (Dong Nai) plans to celebrate Tet 2022 in a sustainable way: towards protecting the environment and helping the community. “During the Tet holiday, the amount of waste discharged into the environment increases, so I try to limit excess consumption. If I have to dispose of garbage, I will prioritize choosing those that can be decomposed quickly. It is also a way to share. burden of work with the environmental sanitation workers during this period”, the girl said. Uyen’s share is not without foundation. For example, in Ho Chi Minh City alone, on the occasion of the New Year of the Rat, the city generates about 13,000 tons of solid waste every day, an increase of nearly 50% compared to normal days (about 9,000 tons).

For two years now, Uyen has mastered only buying what is absolutely necessary. Household items that have not been used for half a year, Uyen has liquidated to make the space airy, and at the same time reminds herself to carefully consider the frequency of use before buying each item. “However, this year, I will break the rules, buy things I don’t need that others need to give them, or buy products whose manufacturers have programs to deduct a part of profits to contribute to the community or environment”, Uyen said.

Young people in Ho Chi Minh City wear ao dai to welcome Tet. Photo: Spirituality

Also wishing to contribute to the environment and community when shopping for Tet, Tung (Hanoi) plans to buy some Nestlé products to bring back to his mother and grandchildren for Tet (including coffee, tea, spices, milk, chocolate), knowing that the brand has a program to deduct 10,000 VND for each product sold to contribute to sustainable development activities for the environment. “I’m also busy, so it’s difficult to arrange for volunteering. Through a number of consumer brands and still able to contribute something to the community and the environment on the occasion of the New Year, I find it quite convenient,” said the engineer. IT shared.

Accompanying consumers in fundraising activities to protect the environment is just a part of the program “Give good things, welcome green fortune” that Nestlé Vietnam implements during the 2022 Lunar New Year. This business also calls Calling everyone to share good things and luck through changing the avatar frame with “blue lips” to welcome a peaceful new year. With the initiative of Nestlé, “Green New Year” has become a new trend both on social networks and in real life, receiving many responses.

The green lip avatar was excitedly shared by Minh Tu on his personal page, receiving 15,000 likes from fans.  Photo: NVCC.

The avatar “blue lips” was excitedly shared by Minh Tu on his personal page, receiving 15,000 likes from fans. Photo: NVCC.

The face with blue lips for Tet has become the avatar on the social network of supermodel Minh Tu, hotmom Trang Lou (Pham Thu Trang) or VJ Thuy Minh since the end of December 2021. Minh Tu revealed that she responded to the trend of “eating green Tet”, encouraging a more meaningful and fulfilling Tet season when shopping and consuming consciously to contribute to environmental protection and help the community. “Because the program is so meaningful, today I would also like to boldly whip these ‘blue lips’ to respond,” Minh Tu wrote on his personal page.

“The green lips for this New Year’s Day are my way of reminding myself and everyone to be ‘green’ together for Tet. On New Year’s Day, everyone uses the red color of red envelopes, or this year let’s try green! “, shared by VJ Thuy Minh.

VJ Thuy Minh calls for a practical - peaceful - sustainable green New Year with Nestlé Vietnam.  Photo: NVCC.

VJ Thuy Minh calls for a practical – peaceful – sustainable “green New Year” with Nestlé Vietnam. Photo: NVCC.

Talking about the program “Give the good, receive the green fortune”, Mr. Binu Jacob, General Director of Nestlé Vietnam said, with the desire to recreate a better and more sustainable future, Nestlé Vietnam for the first time called on everyone People who celebrate Tet are very different in the new normal. The enterprise accompanies the Gaia Nature Conservation Center, the Central Highlands Agro-Forestry Science and Technology Institute and the Ho Chi Minh City Fatherland Front Committee to join with consumers in making practical and meaningful contributions.

Sending gratitude gifts to environmental sanitation workers is one of the three activities that Nestlé Vietnam's program of Giving good and receiving green fortune aims to besides planting trees for protection forests and supporting sustainable coffee farming. steady.  Photo: Giang Chinh

Sending gratitude gifts to environmental sanitation workers is one of the three activities that Nestlé Vietnam’s program “Give good things, welcome green fortune” towards besides planting trees for protection forests and supporting coffee farming. sustainable coffee. Photo: Giang Chinh

“On each traditional New Year occasion, Vietnamese people often exchange good wishes and do many good deeds. With these activities, Nestlé Vietnam and consumers together give good things by choosing the best things to do. delicious and healthy products, and actively contribute to the environment towards a beautiful and perfect future”, a Nestlé representative shared.

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