Great raout for Snapchat, this Thursday, May 20, which reveals all its novelties for the coming year. The social network where instant photos are exchanged (“Snap”) has established itself in France as the platform most used by 11-24 year olds, far ahead of Facebook, Instagram, Twitter or TikTok. Globally, Snapchat now attracts 500 million users every month. In the department of novelties, its parent company Snap Inc. has just unveiled new augmented reality tools (that is to say, superimposing virtual elements on reality), mainly for brands wishing to sell products. Concretely, it will be possible to try (virtually) a Prada handbag, a Piaget watch or sunglasses, or to observe the effect on your face of Mac Cosmetics makeup products. All in real time and, of course, with the possibility of purchasing the products online.
This new way of doing business is also accompanied by a new shopping option via the “Scan” tool, integrated into the app: someone walks in the street with a nice jacket, all you have to do is take a picture of them. ‘see proposed similar ones. Same approach with an Instagram influencer, a screenshot is enough to find similar clothes. The tool is not only intended to be commercial, and for example also allows you to be offered cooking recipes according to the ingredients in front of you. Snapchat Founder and CEO Evan Spiegel is rev
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