Small businesses are adapting: “Amazon, here we are! “



In recent months, the Hypnotik clothing store in Vichy (Allier) has emerged from its torpor. Its owners, Foudil and Julie Meddahi, no longer content themselves with selling their dresses, sneakers and jackets within their own four walls: they have decided to make their store exist on the internet. On the one hand, a municipal platform, “My city my shopping”, a subsidiary of La Poste, allows them to sell their products online in the middle of other Vichy shops, with collection, invoicing, “click and collect” and deliveries. . On the other hand, Facebook offers them a living showcase: every Sunday at 8:30 p.m., Julie parades there to a background of R&B music, carrying in turn a “Pretty burgundy dress for € 39, we have it in sizes S, M and L”, “A magnificent blush tunic S, M or L at 35 euros… How do you like girls?” “. In the comments, Yasmine, Géraldine, Mu-Mu, Monique, a community of some 350 loyal customers – and more than 750 this Sunday 1er November – spread in emojis and questions before reserving the rooms, massively. Their order will be confirmed on Messenger the next day and paid for via “My Town, my shopping”. “It’s nothing more than Teleshopping 2.0, but customers love it”, Foudil has fun.

“We started it two weeks before the end of the first confinement and we haven’t stopped since. And the activity is only progressing. Containment forced us to reinvent ourselves. “

The entrepreneur, also elected from Vichy in charge of commercial animation

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