Should we ban junk food ads to protect children?



At a time when some – including the citizens’ convention on the climate – point the finger at the harmful role of advertising for products harmful to the environment (such as SUV vehicles), what can be done against advertisements promoting junk food? It is in fact a subject directly affecting public health, starting with that of children, as a British study published in the journal “PLOS Medicine” today reminds us.

These researchers, led by Dr Oliver Mytton of the University of Cambridge, modeled the impact of a possible ban on television commercials for foods that are too fatty, too sweet and too salty on childhood obesity. The context lends itself to this: it is a policy envisaged in Great Britain, for which public consultations have been undertaken.

Should we ban the advertising of less environmentally friendly products?

378 million overweight children and adolescents

This is not new, but it is always good to remember it, obesity and overweight can have serious consequences for health: cardiovascular diseases, diabetes, osteoarthritis, certain cancers… Obese children not only have “An increased risk of obesity, premature death and disability in adulthood,” but also “Breathing difficulties, increased risk of fractures, high blood pressure, the appearance of early markers of cardiovascular disease, insulin resistance and psychological problems

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