Renault lets go of the wheel of Marcel VTCs

Posted on Oct 16, 2020 at 12:06 PMUpdated Oct 16, 2020 1:35 PM

Renault and Marcel, it’s over. The automaker confirmed Thursday, as revealed by “La Tribune”, that it sold the VTC platform acquired in the summer of 2017 through its subsidiary RCI Bank & Services at the end of September. The company is taken over by Ascom, a holding company which notably owns the network of multi-brand automobile dealerships BymyCar. The price of the transaction was not specified.

Launched in 2014 in the booming market of VTC, Marcel originally relied on a differentiating strategy to find a place in the shadow of the giant Uber. To attract drivers, it offered them a low commission rate (15%), while offering flexibility in the management of their schedule so that they could also take care of their private customers. On the customer side, the platform initially focused on races booked in advance, due to a lack of vehicles to meet immediate demands.

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