The furniture giant is shrinking!
Ravensburg – Germany’s smallest IKEA opened today on just 75 square meters. The mini-IKEA in the Gänsbühl-Center in Ravensburg is a pop-up store that will be open for a maximum of 18 months.
You can’t buy pot holders, Billy shelves or decorative vases here. All furniture is exhibits. According to IKEA, customers should be inspired “when searching, planning and ordering furnishing solutions”. The desired product is then delivered to your home or to the nearest IKEA store.
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The focus in mini-IKEA is on PAX wardrobes, kitchens and BESTÅ living room combinations. Furniture and sample fronts are on display. The IKEA catalog should be brought to life. “In addition, digital solutions provide support in brainstorming and detailed planning,” says IKEA.
The first IKEA pop-up with advice and planning services opened its doors to visitors in the City-Galerie Wolfsburg at the beginning of November last year.
“With our pop-ups in Ravensburg and Wolfsburg, we offer a modern shopping experience with very individual, personal advice. In this way, we create an IKEA atmosphere even in the smallest of spaces and offer advisory expertise in the middle of the city – with the aim of becoming even more accessible for many people,” says Nele Bzdega, Expansion Manager for IKEA Germany.