November 27 will be either Christmas or bankruptcy for toy sellers (among others)



Rarely has November 27 been so strategic for toy sellers. Not because it is the release date of a new opus of “Harry Potter” and its derivative products (jackpot for toy stores), but because this date has become the point of crystallization of the battle of the traders independent for the reopening of their stores. The day is symbolic: it is Black Friday, which promises, from Friday to Monday, an avalanche of promotions on products rarely on sale, preferably sold online. Will retailers, already white-hot by the unannounced shutdown of their stores, be willing to watch the Amazon train go by?

For several days, the federations of traders, small and large, clothing, toys, books, mass distribution, have been multiplying together – once is not customary – press conferences and calls for direction Emmanuel Macron and Jean Castex so that they lift the ban as quickly as possible. Toy sellers in the lead. For them it is “A matter of survival”. The research firm NPD Group estimated on November 9 that the toy sector risked being deprived of 770 million euros in sales if the stores did not reopen before the end of the year holidays. A resumption of physical activity in December now seems more than likely. But it is the date that is the subject of debate. That of 1er December, initially set by the president to consider a review of the m

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