Luca De Meo, the man who wants to electrify Renault

Posted Apr 25, 2022, 5:00 PMUpdated on Apr 25, 2022, 5:48 PM

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He is the strong man of Renault. Luca De Meo took over the management of the group two years ago with the roadmap of getting it out of the turmoil of the Ghosn affair and then of the merger with Fiat which fell apart. The times that followed were even tougher. The more than 100-year-old brand is bearing the brunt of the semiconductor crisis that the Covid pandemic has brought in its wake and expects turbulence following the cessation of its activities in its second market, Russia, for cause. of war in Ukraine.

Two new thorns in the shoe of the manufacturer while after a historic loss of 8 billion euros in 2020, it began a recovery, returning to profits in 2021. But the atypical duo formed by the president of Renault Group, Jean- Dominique Senard, former manager of Michelin, and its executive chef Luca De Meo, prefers to look ahead, with the objective of electrifying the range by 2030.

100% automotive

Preceded by a reputation as a gifted automotive enthusiast, Luca de Meo was spotted by the legendary Fiat boss Sergio Marchionne at Fiat in the early 2000s. He made a splash there with the launch in 2007 of the new Fiat 500 that he drove from start to finish. Luca De Meo has other successes in his 100% automobile career, which has gone through Volkswagen, Toyota, Audi and Seat before arriving at the management of Renault where he began his career. Among his future challenges, he will have to restore the ailing Renault-Nissan alliance, heal the wounds of the costly adventure on Russian soil and, above all, take up the challenge of electric where outsiders like Tesla are racing in the lead. .

La Story is a podcast from Les Echos presented by Pierrick Fay. This episode was recorded in April 2022. Editor-in-chief: Clémence Lemaistre. Guest: Pierre de Gasquet (reporter for “Echos Week-End”). Directed by: Willy Ganne. Production and publishing manager: Michèle Warnet. Music: Théo Boulenger. Graphic identity: Upian. Photo: ROMUALD MEIGNEUX/SIPA. Sounds: Europe 1, Dentsu, France Inter.

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