Is Apple really the privacy champion it claims to be?

The battle has begun. This Tuesday, March 9, France Digitale, an association representing start-ups, seized the National Commission for Computing and Liberties (Cnil) on Apple’s behavior in terms of advertising tracking. An uppercut for the American giant which has championed the protection of privacy, in opposition to its technological rivals Google and Facebook, for which it is the heart of the economic model.

France Digitale accuses Apple of having activated the collection of personal data for advertising purposes by default. “This collection, strictly framed by the GDPR [Règlement général sur la protection des données, NDLR], must obtain the explicit consent of the user – which is not the case with a default activation, explains Nicolas Brien, Managing Director of France Digitale, to “the Obs”.

We take the Cnil to see more clearly. Not a week goes by without one of the 2,000 start-ups we represent being controlled by the CNIL. Also, it seems inconceivable that the first world valuation is exempt from elementary respect for private life.

“Do what I say, not what I do”

The shock is frank against Apple. Especially since the company has established itself in recent years as a model of privacy protection (an argument differentiating it from Google, since the business of the firm at the apple is based on the sale of products and not of advertisements) . Respect for privacy is a right

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