How young people will “become the engine of the economy”



They are lazy, they don’t support authority, they think they know everything, they lack ambition… Stereotypes are frequent when it comes to the professional integration of young people, in particular those grouped together in the “generation Z”, that is to say born between the mid-1990s and 2010, and having grown up with the Internet. Worse, these pictures are regularly taken up by management consultants who wonder about how to manage this generation Z, with young people presented as constantly in search of meaning, disengaged from the model of permanent employment and preferring extreme flexibility.

Except that, to perpetrate the clichés, the contribution of this generation Z is attenuated, and a feeling of fear tends to develop. What is more during this economic crisis due to the Covid-19 pandemic, particularly affecting the employment of young people. However, a large study published this Wednesday, March 10, and that “the Obs” was able to consult in preview, tempers all these fears, and insists on the economic weight of this population from 2030. Carried out by the firm Oxford Economics at United States, England, Australia, Germany, the Netherlands and France, and commissioned by Snapchat, this study draws a clear conclusion:

Generation Z will play a significant role in the economy of 2030: they will represent 30% of employees [contre 10 % aujourd’hui], their revenues will amount to $ 3.2 billion billion [against460billionaujo[contre460 milliardsaujo

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