How Sony is going into the automobile industry



Posted on Jan 5, 2022, 11:01 AMUpdated Jan 5, 2022, 1:07 PM

” Why not us ? “, Wondered for years the engineers of Sony who witnessed astonished announcements of the imminent entry into the automotive market of other big names in electronics, and in particular of their former American competitor Apple or of Chinese Huawei. The good results of the moment, fueled by the Playstation cash machine, encourage risk-taking.

Tuesday evening, the CEO of the Japanese group, Kenichiro Yoshida, took advantage of a press conference at the Consumer Electronics Show (CES) in Las Vegas to announce that his company would formally create, in spring 2022, an entity totally dedicated to mobility – Sony Mobility – and prepare the marketing of its first electric and semi-autonomous sedans. “We believe that we are perfectly positioned to participate in this redefinition of mobility,” said the boss.

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