Posted on Jan 19, 2021 at 11:08 amUpdated Jan 19, 2021, 3:09 PM
Will the merger between the French PSA and the Italian-American Fiat Chrysler Automobiles be the occasion for a new start in China? Carlos Tavares would like to believe it, he who has constantly insisted that a global manufacturer like PSA could not ignore the Chinese market, the first in the world and a vital growth engine for any self-respecting international manufacturer. The challenge remains for whoever is now in charge of Stellantis, the new merged entity.
PSA and Fiat Chrysler have accumulated setbacks in this country and getting out of the Chinese rut is one of the priorities of the new group. “China holds the key to Stellantis’ future success, notes Mike Vousden, Automotive Analyst at GlobalData. Despite the continuous efforts of the two partners, neither has been able to establish a solid sales base in the country or capture the imagination of the market with an out of the ordinary model. This weakness is increasingly exacerbated by the rapid pace of improvement of local Chinese manufacturers ”.