Boncha honey tea inspires young consumers

Containing honey and green tea ingredients, Boncha not only helps users quench thirst, bring a feeling of excitement, but also adds a number of nutrients good for health.

In order to keep up with the hectic pace of studying and working, many young people are increasingly interested in their health as well as trying to build a healthy lifestyle for themselves. Choosing healthy foods has become a priority for many young consumers, which is also part of today’s consumption trends.

Quang Hieu, 24 years old, living in Ho Chi Minh City said that before, he did not care much about drinks, could drink any kind of beverage on sale, but now, Hieu pays more attention to products. contains healthy ingredients such as green tea, honey or fruit… “When I know the drink I’m using has many health benefits, I feel more secure and naturally feel better” , said Hieu while enjoying Boncha honey green tea at a convenience store on Nguyen Cong Tru Street, District 1.

Hieu shared that he should know that honey and whole-leaf green tea have been proven by many scientific studies to contain healthy ingredients. Honey contains a mixture of amino acids, vitamins, minerals, iron, zinc and antioxidants … often used as sweeteners in foods, has anti-inflammatory properties. Meanwhile, green tea contains catechin (EGCG), which is a natural antioxidant, and some ingredients that support oral health, improve brain function, and help drinkers stay awake.

Boncha honey tea combines pure honey and whole leaf green tea. Image: Uniben

The combination of green tea and honey brings many health benefits and has become a refreshing drink used by many people, not only in Vietnam but also in many countries around the world, for many years. now.

However, being healthy is not enough, young consumers are demanding more. “It’s good for health, but it needs to be delicious, convenient and novel,” said Thuy Trang, 22 years old in Ho Chi Minh City. That’s why the office worker has been friends with Boncha honey tea for a year now.

A representative of Uniben, the business that owns the Boncha brand, shared that the beverage market is diverse, but young consumers are still looking for a different product, not only with quality, but also with value for health. express the youthful and modern spirit as the lifestyle they pursue.

To impress consumers, Boncha has selected ingredients from 100% pure honey combined with whole-leaf green tea. Moreover, Boncha also adds a unique fruit flavor, helping to increase the feeling of novelty and freshness.

“Taking a sip of the chilled Boncha, it feels like a ‘cool whirlwind’ is going into my body. The drink helps to increase the feeling of refreshment, creating excitement for learning, working and playing activities” , Thuy Trang shared.

Pioneering creativity and individuality, Boncha quickly won the hearts of many young consumers right after its launch. Right from the taste, Boncha honey tea has made a difference thanks to its innovative multi-taste such as lemon, kumquat, blueberry to suit different personalities of consumers.

If the lemon-flavored Boncha honey tea “pleases” the majority, the fresh, aromatic flavor is loved by many dynamic young people. Besides, Boncha blueberry flavor brings novelty, conquering young personality and modernity.

Boncha honey tea in sleek-can version.  Photo: Uniben

Boncha honey tea in sleek-can version. Image: Uniben

For many young customers, the style of refreshment is also a factor to express their individuality. Capturing that mentality, Boncha launched a premium sleek-can version, giving consumers a more trendy beverage experience. The sleek-can form helps Boncha make a mark in the tea industry as well as impress consumers.

With a unique taste and modern design, Boncha continuously creates exciting “whirlwinds” for young users. Because of that, Boncha honey tea is becoming more and more popular and loved by many young people.

Boncha honey tea is aimed at young consumers.  Photo: Uniben

Boncha honey tea is aimed at young consumers. Image: Uniben

Diep Chi

In 2022, Uniben celebrates its 30th anniversary. As a famous food company in Vietnam, Uniben currently owns 3 modern European-standard factories, with the brands 3 Mien, Reeva, Boncha, Joco and Abben. In which, 3 Mien noodles is the most chosen brand for 5 consecutive years (from 2018 to 2022) in rural Vietnam, according to Kantar Brand Footprint. Reeva is a premium noodle brand with 100% fresh ingredients. Boncha honey tea is made from 100% pure honey and whole leaf green tea. Joco juice with crunchy, crunchy fresh fruit pieces. Abben is an energy drink brand with the positioning “Standard to increase the power of precise generation”.


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