Automotive: the software revolution sows trouble among manufacturers



Posted on Feb 8, 2019 2021 at 7:38Updated Feb 8, 2019 2021 at 8:41

Long mocked by the dinosaurs of the automobile, Tesla has, more than ever, become the example to follow. And not just because the troublemaker of the sector is a pioneer of the electric car, which seems to finally take off. The other great strength of the Californian firm is to fully master the software that governs its cars, with lines of code developed from scratch by its own engineers.

“All manufacturers are now wondering about their strategy in this area, because the software will capture a growing share of value in the automotive industry,” said Eric Kirstetter, partner at Roland Berger. The car of tomorrow, electric and connected, will be crammed with electronics: according to a study carried out by the firm, the cost of semiconductors, which represents 16% of the total in a diesel or gasoline car, rises to 35% in a electric car. And this is expected to increase further in the years to come. A revolution for which manufacturers are not well prepared, as evidenced by the shortage of electronic components that is paralyzing some assembly plants at the moment.

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