Automotive: lack of semiconductors, new models postponed to better days

Posted on Nov 4, 2021, 7:35 AMUpdated Nov 4, 2021, 8:52 AM

Maserati aficionados will have to wait. The prestigious Italian brand was to present to the press on November 16 a highly anticipated new model, the Grecale SUV. But a few days ago, the trident firm finally let it be known that this world premiere would take place “in the spring of 2022”, and marketing postponed indefinitely. “Due (to the) shortage of semiconductors, the quantities produced would not allow adequate response to global demand,” said the company.

This mishap is not an isolated case. Normally, the launch of a state-of-the-art model is a highlight for a car manufacturer. The vehicle benefits from the attraction of novelty, and the latest technological innovations, which arouses increased interest from customers “between eighteen months and two years”, according to a professional. With, in the end, a boost for sales.

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