Amazon ready to postpone “Black Friday” to December 4 if stores reopen quickly


Amazon is ready to postpone the promotional operation of “Black Friday” by one week in France, as requested by the government, on condition that shops can reopen more quickly, the boss of the French subsidiary of the retail giant said on Thursday. online.

“We have decided to postpone the date of Black friday if this allows businesses and physical stores to reopen before December 1 ”, declared on TF1 the general manager of Amazon France, Frédéric Duval. This promotional operation, initially scheduled for November 27, will finally take place on December 4, he said.

Wednesday, the Minister of the Economy Bruno Le Maire proposed to distributors to postpone “Black Friday”, considering that the operation had “No sense in the current circumstances”. Bercy assured, in the wake, that this request in no way prejudged the decision on the date of reopening of shops.

Carrefour and E.Leclerc also favorable

The Carrefour sign said Thursday that it was in favor of this postponement in order to “Promote the reopening of small businesses”.

“Today, a proposal is made to be able to open the stores on November 28, in return for postponing operations planned for” Black friday “. Leclerc members will rally to a collective approach that would go in this direction ”, had previously indicated on Twitter the president of the strategic committee E.Leclerc, Michel-Edouard Leclerc.

Small businesses are adapting: “Amazon, here we are! “

Contrary to the dates of the sales, the government has no control over the holding of such promotional operations of private initiative, coming from the United States, and which are experiencing a growing craze every year.

According to BFM, the Federation of Commerce and Distribution must meet to see how to organize this gap.



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